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What Apple and Microsoft’s New Computers Say About the Future

What Apple and Microsoft’s New Computers Say About the Future of PCs

Apple and Microsoft's new MacBook Pro and Surface Studio, respectively, are a recognition that desktops and laptops are increasingly professional tools, not consumer gadgets

The PC industry is in crisis, and it’s our fault. We used to use our home computers for everything from checking email, to surfing the web, to listening to music. Now we’re doing that with our smartphones, tablets, and even voice-controlled, Internet-connected speakers. These shifts in consumer behavior have thrown the PC market into free fall. Global shipments dropped 3.9% year-over-year this past quarter, according to research firm IDC.

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